Yesterday I had the opportunity to attend the second in a series of “tasting” organized by Orange Coat, a local web design company. The event was held at a local restaurant, The Lazy Goat. On the surface you may be wondering why a web design company is hosting “tasting” seminars but their mission is one to help people get over saying the following statement, “I don’t know what I like but I will when I see it.” or as the case may be, taste it.
The previous tasting event was held at the headquarters of a local coffee company, Liquid Highway. In both events I learned how to describe the taste of various forms of the same thing. Coffee and Tomatoes so far.
What’s the point? An exercise in communication for one thing. I noticed at both events the majority of attendees were fellow creative professionals, most in the web/new media field. It’s often a challenge to communicate with clients and for clients to communicate with creative professionals on the precise nature of their content or design of a web site, print project, video or audio production.
Yesterday I tasted about 6 different tomatoes and was amazed at the difference. One was lightly fruity like a melon, another tasted smokey/beefy, and yet another almost like a lime. A great exercise in being descriptive as possible and also slowing down to really know that you just can’t say a tomato tastes like a tomato.
How is your business or product unique? To people just see or taste a “tomato” or can you describe what you do or provide in a more unique way?
Filed under: Compelling Content, Innovation, Tips, web design Tagged: | Innovation, web design
