The books I picked up off the free bin yesterday

Yesterday I made a quick post on Twitter about some books a local used book store was giving away in front of their store and that later I would post what I picked up. Well, I am good to my work so here is what I picked up and a little bit of info about [...]

Time and Knowledge

I recently heard a great speaker at the GSATC lunch. I came away with two key words. Time and Knowledge as a way to radically inprove and change my business not only for the sake of the business but to meet our customers real needs. Ever since I heard this presentation by Terry Weaver, Owner [...]

A review of Problogger – A business handbook in disguise!

I just finished reading the book, Problogger – Secrets to blogging your way to a Six Figure Income. It was actually a book I won in an online contest but is one I highly recommend anyone buy. Don’t let the title fool you. This book is not a get rich quick scheme using blogging. The [...]

Two new affliate programs we support and hope you check out

If you are reading this blog you may have noticed two new ads in the sidebar on the right side of the page you are reading. In the past 30 minutes I received notification via my RSS reader that both 37 Signals and Buzzoodle Marketing were starting affiliate programs. Affiliate programs are a means of [...]

2007 Milestones and 2008 so far

2007 was a turning point year for SpinningSilk Multimedia and our parent company, SpinningSilk, LLC and the first month of 2008 seemed to have as many positive milestones and the whole year of 2007. February 2008 is looking great as well! Milestones reached in 2007– Established downtown Greenville office Became a LLC after a few [...]

Interview with Seth Godin, author of Meatball Sundae

In the past couple of weeks I have mentioned Seth Godin’s new book, Meatball Sundae. SpinningSilk Multimedia is pleased to host a stop on the virtual book tour for this book. In the past few days the tour has stopped at Brand Autopsy, Make It Great! and Brand Mix. Excuse the pun but after I [...]

Flickr used to give good "word of mouth" for a book

In case you haven’t noticed I love to use Flickr to share my photos. I was pleasantly surprised to get word today that Flickr is being used to spread good word of mouth or should I say, “vision of eye” for a new book that has come out. Scott Kelby recently published the 7-Point System [...]

We don't want to make Meatball Sundaes

At SpinningSilk Multimedia we don’t want to make Meatball Sundaes but we definitely want you to buy and read the book Meatball Sundae by Seth Godin. Does the idea of a “Meatball Sundae” sound unappealing? It should, it represents the merger of two good things that result in a distasteful result. A commodity food item, like meatballs topped with whipped cream and a cherry on the top. The whip cream and cherry representing what has been referred to as “new media marketing.”

In January SpinningSilk Multimedia has been chosen to be a part of a “virtual book tour” which will feature an interview by the author of the book. I’m excited that we have been chosen to be a part of this program. I just finished my copy of the book yesterday and to say I learned a lot is an understatement. I did a lot of underlining and highlighting and will definitely be evaluating our current marketing efforts as well as the services we provide to our clients. It got me to thinking that even though I may be using the tools of new media as the product and services I offer, I often make the mistake of putting gravy on our ice cream by using too many old marketing concepts to promote our new media products.

A Review of Competition Demystified

From time to time I would like to share a book review as a potential resource for fellow entrepreneurs and business people. A good many of my readers are entrepreneurs and business people and in particular those in small startups.

2007 has been a breakthrough year for SpinningSilk Multimedia. We have gone from being a sole proprietorship run soley by my wife and myself. We started as a part-time venture and when “life happened” when both knew our best choice was to go into business for ourselves full-time. This year we have changed our business type to and LLC, hired our first employee and have an office outside of our home in downtown Greenville,SC.

The Myths of Innovation

I normally don’t like to review or promote a book before I read it but it seems I am being exposed more and more to authors and their ideas before the books are being released and I’m already being sold on the books before they hit the store or library shelfs. I was reading Joe Wikert’s Publishing 2020 Blog and he brought to my attention Scott Berkun’s new book called, The Myths of Innovation.