How's that web site working for you?

Ok, I’m kind of playing off Dr. Phil with the title of this blog post but this is a serious question. We develop web sites for clients but we don’t set up a few pages of static content and leave it that way. We specialize in developing sites using open source content management software that [...]

Technically Simple or Simply Technical?

I was reading Seth Godin’s blog this morning and the article of the day was called, Should you ignore the N00bs? It’s really the perfect follow up to the article I wrote yesterday called, The Struggle Between “Dumbing Down” and Educating the “Non-Technical“. Before I go any further I do want to point out the [...]

Web Design is Multimedia

More thoughts today on our name and what we do and trying to change the perception of what we do. It’s 2008 and maybe when you read this article it will be 2009, 2010 and so on but not matter what year it is from here on out their is no denying the fact that [...]

White space, silence, blurs and shutting your mouth

One of our core business slogan and commitments is, “Committed to creating, organizing and delivering compelling content.” However I’m learning more and more that a better strategy is to not say everything or as the poker players say, “Lay all your cards on the table.” Sometimes the greatest impact in a piece of music is [...]

The Creation Station and Bridging the Gap

The official story we have on this web site only tells the official part of our business in recent years and doesn’t go into the very beginning of when I first started exploring web design as a new skill I was learning in the mid 90′s. I created two web sites almost back to back. [...]

Misperception of today's creative businesses

I find it very interesting that some companies will brand themselves by the product they produce or service they provide and another company that does the exact same thing will brand themselves by the problems they solve or even long standing  industry terms. Take our company for example.  We provide design and development services in [...]

Your Marketing Plan

Does your business have a marketing plan? Planning is programming or rather mapping out the steps needed in the program.  In addition to computer programs you often hear special events or a method of doing something called “a program.” The marketing aspect of a business is where a lot of businesses fail and the reason [...]

Why a "simple" logo or basic web site can be a complicated project

Often the most simple looking product or image can be a very complicated undertaking. The fact that something looks like an easy task or has minimal elements can be very deceptive and cause a lot of misunderstandings. People are often shocked when they discover the price some companies charge for a logo or web site [...]

Innovation: Don't confuse optimization with change

Ever now and then something finally clicks. For quite some time I have been thinking about the term, innovation as it seems to be one of the big buzzwords going around in the business world. At the same time I have also been extremely bothered by the the lack of commitment to optimization in the [...]

Bumper Stickers, Magnetic Signs and other Vehicle Marketing

I recently saw that someone did a web search for “Greenville, SC Bumper Stickers” that lead them to our web site. Bumper stickers are one of the products we will produce for our clients to help get the word out about their business in a very passive way.  I’m not sure if the searcher was [...]