Worst Marketing Decisions and What I’ve Learned From Them

For the most part the I have wasted the most money or have seen the fewest results through three venues; 1.) The Yellow pages – Have not received a single call or sale. Money continues to flow out for no good reason 2.) Advertising in magazines and newspapers – looking over my receipts probably wasted [...]

Worst or Underutilized Equipment Purchases

In the ongoing series of the worst mistakes I have made as a business owner I would like to share what I consider some of the worst decisions I have made in terms of equipment. Thankfully this is a pretty short list and ironically revolves around one of my core interests and that is photography. [...]

The Worst Decisions I have Made as a Business Owner

I was going to wait till after I finished the current series on the best decisions I have made as a business owner but I can already see how waiting so long will be more difficult. For one, they are some things I want to share right now so others don’t make the same mistakes [...]

How do you feel about your "home" telephone number?

Earlier this year we decided to ditch what has now become known as the “land line.” It got to the point that we were paying for an extra service that only delivered us annoying phone calls from salesmen, politicians or family and friends who were had grown accustomed to that number over the years. It [...]

Dropping support for Microsoft Publisher?

I have been debating the issue in my mind and discussing it with my business partner. We are considering dropping support for Microsoft Publisher as a file format that we will accept as content from clients or those associated with our clients. As you may or may not be aware Microsoft Publisher is a program [...]

E-Mail 0.2

You may have heard the term Web 2.0 bandied about in recent times. The definition is still somewhat nebulous to many people. It can refer to the transition from “static” web sites to more dynamic ones, social networking, or even the more modern “look” compared to a few years ago. No matter what you definition [...]

Creativity and Innovation in a Budget Meeting

I’m going to continue the series on New Media Authority after this post but over the weekend we had an interesting meeting focusing on our companies budget thinking about things we could cut that were draining us but more importantly we made extensive list of the software, hardware and services we used. After we made [...]

Why I don't like to do business with GoDaddy

Ok–this post will probably be controversial, but so be it. Some of you are probably aware that I do not like dealing with GoDaddy. In fact, if you have a web site hosted on their service and want me to do any work on it–it has to be moved off to another hosting provider. The [...]

The Kirby Conundrum

I was on a roll this afternoon working from home getting quite a few projects done when a knock came at the door. The young lady with clipboard in hand told me they were opening up a new store near the local McDonald’s in which they were going to be selling a “new cleaning product.” [...]

Making the Technical Simpler – Innovation at it's core

I wrote two posts lately expressing frustration when some people don’t “get” what I perceive is basic concepts in the technical realm. I admit I’m human and it’s very easy to think that just because I have figured something out that it should remain that way or others should immediately grasp what I think is [...]